Adrian Pacheco

When you want something, all the universe conspires in helping you to achieve it ― Paulo Coelho Your creativity goes above and beyond the galaxy ― Hoa Hong If you can't do what you imagine, then what is imagination to you ― Scott Mescudi We are part of this universe; we are in this universe, but perhaps more important than both of those facts, is that the universe is in us ― Neil Degrasse Tyson THE BEST IS YET TO COME - JUDAH SMITH WE ARE A WAY FOR THE COSMOS TO KNOW ITSELF - CARL SAGAN

About

Hi there, I'm Adrian! I'm a multidisciplinary designer focusing on work in the arts & culture space. I have a background in human-computer interaction, been freelancing since I graduated from the University of Washington, and in my "spare time" I organize monthly events as The Design Kids Seattle city host.

Work

Beyond
Digtial Design

Violet
Brand Identity, Digital Design

DemocracyLab
Digital Design

Linq
Digital Design, Product Design

Miguel Designs
Digital Design

House of Marley
Digital Design

Ellia
Digital Design

University District Street Medicine
Digital Design

Validately
Digital Design

Piestr
Brand Identity, Digital Design

Sign Easy
Digital Design

Money Space
Digital Design

Contact

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Money Space

Services

Year

Digital Design

Mar 2018

Website

Location

moneyspace.net

Bangkok, Thai

How can an online payment gateway help small online merchants?

MoneySpace is a Thailand-based online payment gateway that helps small online merchants accept credit cards. I was asked to redesign the landing page that would help customers understand why the businesses exist, how the system integration works, and what value it brings.

More coming soon...

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Universtiy District Street Medicine

Services

Year

Digital Design

Nov 2016 - Dec 2016

Location

Team

Seattle, WA

Jonathan Li, Morya Breland

How do we providing quality care for individuals experiencing homelessness?

University District Street Medicine (UDSM) provides quality care for homelessness in the U-District area. We transformed UDSM's Wix website into a user-friendly experience that informed the community with upcoming events, steps to get involved, and ways to donate to the homeless.

More coming soon...

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Linq

Services

Year

Location

Digital Design, Product Design

Jan 2016 - March 2016

Seattle, WA

Website

Team

zhangjoyy.wixsite.com/linq

Garrett Goody, Chris Leathame, Dylan Stranc, Nicholas Farn, Andrew Towfiq, Joy Zhang, Joseph Lee, Kyle Williams

How do you remain connected to your group when phone reception is lost?

Over the course of 10 weeks, we researched, designed, and prototyped a wearable device that helps friends and families stay in close proximity of each other without the need for the internet. Users are connected offline through haptic feedback and radio-proximity sensors that display the distance between you and others of the group. The wristwatch device is a user-friendly product that pairs with a mobile app to control advanced group settings.

More coming soon...

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Validately

Services

Year

Digital Design

Oct 2018

Website

Location

validately.com

New York, NY (remote)

How do you spend less time recruiting test participants and more time on research?

Validately is helping the world build better products by making it easy to communicate with users in remote testing. During the early stages of the already established product, I was asked to design and prototype the onboarding process using Adobe XD.

More coming soon...

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Miguel Designs

Services

Year

Digital Design

May 2017

Location

Website

Seattle, WA

migueldesigns.space

How can a website highlight creative work?

My very good friend and talented graphic designer, Miguel Jimenez, asked me to help him create an online space to display his creative work. The website needed to be built in a way that can be updated & maintained on his own, so I designed a custom website on Squarespace that uses a grid system to highlight project assets on the homepage, like polo shirts, stickers, and business cards.

More coming soon...

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Sign Easy

Services

Year

Location

Digital Design

Nov 2018

Seattle, WA

Event

Team

How do you interpret American Sign Language conversations?

At Seattle Interactive Conference 2018, we were selected to compete in the Adobe Creative Jam competition where teams were given the theme "The Sound" and had 3 hours to design a user-centered product using Adobe XD. We challenged ourselves to quickly prototype a communication tool that translates American Sign Language into text during video chats. At the end of the competition, we presented our product on stage and talked about the potential of helping those that live with the absence of sound.

More coming soon...

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Piestr

Services

Year

Digital Design

2018 - present

Location

Los Angeles, CA (remote)

How can a mobile app take new relationships to the next level?

Piestr seeks to organize your personal information to help enhance new relationships with people nearby. I was asked to create Piestr's brand identity and mobile app in an MVP fashion.

More coming soon...

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House of Marley

Services

Year

Digital Design

Dec 2017 - April 2018

Website

Location

thehouseofmarley.com

Commerce Township, MI (remote)

How can an audio experience support global reforestation?

House of Marley is built on the principles of superior quality, sustainability and a commitment to charitable causes where proceeds from product sales go to supporting global reforestation through Project Marley. Here, I designed a brand new mobile app that pairs and controls the sound quality to their physical products. I conducted research, created a moodboard, landscaped competitors, transformed wireframes into hi-fidelity prototypes, and performed usability testing.

More coming soon...

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DemocracyLab

Services

Year

Location

Digital Design

Oct 2018 - March 2018

Seattle, WA

Components

Website

Team

User Experience Design, User Interface Design

democracylab.org

Jinna Hagerty, Vera Chuang, Roos Voorend, Megha Gupta, Tristan Hoffmann, Linda Lai, Jessica Lord, Linh Bui

How can connecting skilled volunteers with technology-for-good projects advance civic innovation?

DemocracyLab is a Seattle-based startup that empowers the civic technology movement by optimizing the connection between skilled volunteers and technology-for-good projects through the online platform.

At DemocracyLab I collaborated with researchers, UX/UI designers, developers, and product managers to transform the early stage matchmaking platform into a user-friendly experience. I organized weekly design meetings, created wireframes, interactive prototypes for design reviews, and wrote design specifications that outlined details like user flows and UI components, making it a smoother handoff over to the development team.

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Violet

Services

Year

Brand Identity, Digital Design

Oct 2018 - present

Website

Location

growviolet.com

Seattle, WA

How can a controlled environment shape the future of agriculture?

Violet is building a healthier world by creating the next generation of high-end agricultural technologies. With an obsession to improving the human-plant relationship, Violet is making learning about plants more engaging for students that also eliminates the technical and economic barriers for indoor farmers.

At the Seattle-based startup, I'm creating stylescapes, wireframes, high-fidelity mockups, interactive prototypes, animations, and style guidelines. That's about the most I can say about this active project because of an NDA.

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Ellia

Services

Year

Digital Design

Jun 2018 - Aug 2018

Website

Location

ellia.com

Commerce Township, MI (remote)

How can essential oils soothe your body and mind?

Ellia is a line full of premium diffusers and essential oils that help you reduce stress, boost mental clarity, and soothe your body and mind. While at Ellia, I researched, redesigned, and prototyped the mobile app onboarding experience that was causing frustration & confusion to the user.

More coming soon...

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Beyond

Services

Years

Location

Digital Design

2018 - present

Seattle, WA

Components

Tools

Animation, User Experience Design, User Interface Design

Adobe XD, Adobe After Effects

How can a digital experience bring visibility to all the people you're connected to?

'Beyond' is a concept inspired by the beauty of the cosmos. The interactive experience represents you as a star existing among a galaxy full of people you care about and those yet to be discovered. The app is designed in a way to help people visualize all the connections they ever made. Below is a glimpse into the first pass of design concepts.

More coming soon...

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Safely

Services

Year

Location

Digital Design

Jan 2017- Jun 2017

Seattle, WA

Components

Website

Team

Research, User Experience Design, User Interface Design, Visual Design

ischool.uw.edu

Justine Edrozo, Kevin Ke, Brooks Lobe

How can real-time crime reports inform commuters about unsafe locations?

We created an iOS app that leverages real-time Seattle Police Department crime data and community-submitted incident reports. In large cities like Seattle, there are many situations where people feel unsafe when commuting by foot, particularly at night. While it’s difficult to provide assistance in time to someone who has the misfortune of falling victim to crime, Safely aims to preemptively inform users of dangerous situations before they enter physical proximity of the danger.

Conducted User Research & Define Scope

We designed and sent out a survey to family & friends to understand their safety habits. We learned that our targeted user is a young adult who commutes by walking, biking, or public transportation, other users who are new to Seattle may also find value in using Safely. We concluded the study understanding that our audience are people seeking a safer & well-informed commuting route, especially during the evenings.

We designed and sent out a Google survey to various family, friends, coworkers, and colleagues to gain a better understanding of our users' safety habits. We then conducted follow-up interviews with some users to have them further elaborate on some of their responses.

0ne

User feels less safe when walking alone, in the dark, or in unfamiliar areas of the city. Nearly unanimous response from our users regarding which situations they felt safe/unsafe in.

Two

Safety is a combination of both physical and mental well-being; a feeling of security. Users used phrases like "not having to question my personal well-being" and "peace of mind".

Three

Young adults DO care about their safety. 38% of participants felt like Seattle was a relatively safe city in comparison to other cities they have lived in.

Four

UW Alert (a safety notification system) is highly subscribed to, but underutilized and often vague. Many students felt like these alerts did nothing to make them feel informed

Barry Shuttleworth, 19

Barry is a hopeful electrical engineering student at the University of Washington, who currently lives off campus in the Fremont neighborhood. He relies heavily on public transportation and walking when commuting so that he reduces his use of gas emissions. He spends a lot of time on campus because he is involved with three student organizations and often spends his free time working on projects.


Goals

• Save the planet by making environmentally-friendly lifestyle choices
• Positively contribute to his community
• Make ambitious decisions regarding his academic career


Frustrations & Motivations

• Classes are scheduled much later than he would like and is often left to commute home at odd hours
• Detests the greenhouse emissions that come with driving cards and avoids them at all costs
• Isn't too familiar yet with the UW campus and often gets lost

Karen Yun, 26

Karen lives in the South Lake Union neighborhood, which is a good fit for her since her yoga studio is within walking distance to her job and other nightlife activities. Rent has been steadily increasing which means she's been relying more on walking or carpooling with coworkers. She loves to stay active in CrossFit, Zumba, and occasional evening runs.


Goals

• Work hard to get a promotion and earn more money
• Live a healthy lifestyle by balancing time for work and fitness
• Support her younger siblings financially


Frustrations & Motivations

• Rising cost of rent in Sout Lake Union have been stressful
• Time is her most valuable possession and dislikes being late to work
• Due to her work schedule, she's restricted to working out in the evenings and on the weekends

Self Assurance

Real-time Information

Contact Friends

Nearby Notifications

Community Input

Safely

Mobile App

TapShield

Mobile App

Companion

Mobile App

SafeSnapp

Web App

bSafe

Web App

Husky Night Walk

Transportation

UW Night Ride

Transportation

User Actions

Touch Points

Pain Points

Opportunities

Step 1: Plan trip

User plans to leave and orients themselves on the in-app map view

User is generally aware of the current average conditions of their surroundings like day, time, season, neighborhood


User allows for the app to use current location which will be displayed on a map relative to crime

User doesn't know where they are or are unfamiliar with their surroundings (edge case), needs time familiarizing themselves with their current location


User might also not know how safe it is to be walking to their destination

User can see "at-a-glance" how safe they are based on their current location

Step 2: Enter a destination

User enters the desired destination on the map

User taps the search button and is prompted to search for a location

Users might not know the exact address of their destination and may only know it by landmarks

Give the user the flexibility to enter their destination using an exact address, search for a landmark, or intersection


View "recently visited" or " favorite" destinations

Step 3: Assess and select route

User analyzes the surrounding environment by scanning the heatmap and suggested route

User will be provided with various means of accessing recent reports and various routes


By tapping on a route, a user can view the estimated time of travel and incidents along the path


The heatmap allows the user to gauge which areas have had a higher rate of incidents, plotting them according to location, type of danger, and time

User may see the suggested route is not the safest when viewing the recent incidents

Provide alternative routes based on user-input and Seattle Police data including incident reports, scale of safety, etc.

Step 4: Route in progress

User is in en route to their destination

Suggested routes highlight the safest and fastest path - Incident markers are will ripple for nearby incident

User may not feel comfortable having their phone in their hands while walking - User may feel unsafe if they witness suspicious activity or are victims themselves of crime

Ability to easily reroute if a new incident pops up in proximity


Offer audio-directions for headphone users

Provide a quick, easy way to contact authorities drop/share a tip on the map


Provide a quick, easy way to contact authorities drop/share a tip on the map

Step 5: Arrive at destination

After arriving, user is prompted to submit any incidents they encountered along the way

User can view an overview of the route they took to their destination

Inaccessible means of telling the app you've arrived safely, the app shouldn't assume you have

Provide an option for the user to add any additional tops or details about their trip for others to be notified

Design & User Testing

We designed and sent out a survey to family & friends to understand their safety habits. We learned that our targeted user is a young adult who commutes by walking, biking, or public transportation, other users who are new to Seattle may also find value in using Safely. We concluded the study understanding that our audience are people seeking a safer & well-informed commuting route, especially during the evenings.

We created clickable prototypes to test whether our core functionality was intuitive and worked as expected. Several rounds of testing allowed us to understand how real users would interact with Safely and informed our decisions to pivot certain ways. For example, one prototype iteration included step-by-step navigation directions, while users liked it in theory, they most felt that in practice they wouldn't want to have their phone out using it for navigation. Instead, they preferred being able to view the environment "at-a-glance".

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Caution

Assault

Suspicious

Weapon

Theft

Casualty

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Seattle Design Nerds

Services

Year

Location

Interaction Design, Visual Design

Aug 2018 - present

Seattle, WA

Website

Team

seattledesignnerds.org

Trevor Dykstra, Jeremy Reding, Vicki Ha, Letao Tao, James Taylor, Elise Loeb, Marlo Brown, Michelle Li, Marta Kapoyos, Rheanna Pless, Emily Danchik, Kirk Whayman, Joy Jin, Geoff Henkel, Chris Wong, George Zatloka, Anthony Blake, Janet Lee, Mike Hua, Jessie Kawata, Ken Roepe, Jing Zeng, Allison Schroeder

How do you make Seattle a little more awesome?

The Seattle Design Nerds come together each week to create exciting things in the city that are experienced in unexpected ways and locations. We are a group of like minded designers who join forces to work on public interest projects that are funded via grant or donation. Our installations have been seen at places like Bumbershoot, Seattle Design Festival Block Party, and the Seattle Art Museum.

The Nest

'The Nest' is one of our newest installation created for the Seattle Design Festival Block Party. Inside the large inflatable is an interactive space where an air cannon is used for a ball challange hidden within the roof structure.

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Rainbrella

We created an illuminated art installation for the 2018 Redmond Lights Festival. The clouds we created were made from recycled milk cartons and polyester furniture stuffing. Each internally lit with color changing LEDs and was installed below a large reflective umbrella. To set the mood, we featured a rain-centric playlist as a tribute to the rainy months we Pacific Northwesterners secretly love.

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Sticker City

We asked participants at the Pacific Science Center to work together to create an evolving city using stickers that have trees, roads, buildings, farms, and more.

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Touché

Touché was revealed at Olympic Sculpture Park for the 2018 Seattle Art Museum Lights. We combined an inflatable with internal light projections and a CNC'd music box that contained a touchpad MIDI controller to make music and manipulate the projections.

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Wemograph

For the 2018 Seattle Design Festival Block Party, we created a collaborative drawing installation that’s part MadLibs and part Etch-a-Sketch. The WeMeograph is a 4-person drawing machine where each player spins a dial to assemble what everyone draws as a team. The dials represent animals, clothing, actions, and locations for example, "Draw a sheep wearing a cape while dancing on the moon".

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Video by Trevor Dyskaka

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Photo by Trevor Dyskaka

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Photos by Adrian Pacheco, Trevor Dyskaka

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Photos by Adrian Pacheco

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Photo by Trevor Dyskaka

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Photos by Adrian Pacheco, Trevor Dyskaka

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Photo by Trevor Dyskaka

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Photos by Adrian Pacheco, Trevor Dyskaka

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Video by Trevor Dyskaka

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