WHEN YOU WANT SOMETHING, ALL THE UNIVERSE CONSPIRES IN HELPING YOU TO ACHIEVE IT - PAULO COELHO YOUR CREATIVITY GOES ABOVE AND BEYOND THE GALAXY - HOA HONG IF YOU CAN'T DO WHAT YOU IMAGINE, THEN WHAT IS IMAGINATION TO YOU - SCOTT MESCUDI WE ARE PART OF THIS UNIVERSE; WE ARE IN THIS UNIVERSE, BUT PERHAPS MORE IMPORTANT THAN BOTH OF THOSE FACTS, IS THAT THE UNIVERSE IS IN US - NEIL DEGRASSE TYSON THE BEST IS YET TO COME - JUDAH SMITH WE ARE A WAY FOR THE COSMOS TO KNOW ITSELF - CARL SAGAN

My name's Adrian and I'm a Seattle-based Designer focused on user experience and visual identity. I currently design digital experiences as a freelancer. This site is under construction...

Selected Work

Ellia

Digital Design

Violet

Digital Design

DemocracyLab

Digital Design

Beyond

Digital Design

House of Marley

Digital Design

Piestr

Digital Design, Brand Identity

Adobe Cadabra

Digital Design

Messer Creations

Digital Design

Be Divergent

Digital Design

Miguel Designs

Digital Design

Validately

Digital Design

Linq

Digital Design, Product Design

U.D.S.M.

Digital Design

Money Space

Digital Design

Connect

Email

Twitter

Behance

Dribbble

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Back

Safely

Discipline

Year

Location

Digital Design

Jan 2017- Jun 2017

Seattle, WA

Website

Team

ischool.uw.edu

Justine Edrozo, Kevin Ke, Brooks Lobe

How can real-time crime reports inform commuters about unsafe locations?

We created an iOS app that leverages real-time Seattle Police Department crime data and community-submitted incident reports. In large cities like Seattle, there are many situations where people feel unsafe when commuting by foot, particularly at night. While it’s difficult to provide assistance in time to someone who has the misfortune of falling victim to crime, Safely aims to preemptively inform users of dangerous situations before they enter physical proximity of the danger.

Conducted User Research & Define Scope

We designed and sent out a survey to family & friends to understand their safety habits. We learned that our targeted user is a young adult who commutes by walking, biking, or public transportation, other users who are new to Seattle may also find value in using Safely. We concluded the study understanding that our audience are people seeking a safer & well-informed commuting route, especially during the evenings.

We designed and sent out a Google survey to various family, friends, coworkers, and colleagues to gain a better understanding of our users' safety habits. We then conducted follow-up interviews with some users to have them further elaborate on some of their responses.

0ne

User feels less safe when walking alone, in the dark, or in unfamiliar areas of the city. Nearly unanimous response from our users regarding which situations they felt safe/unsafe in.

Two

Safety is a combination of both physical and mental well-being; a feeling of security. Users used phrases like "not having to question my personal well-being" and "peace of mind".

Three

Young adults DO care about their safety. 38% of participants felt like Seattle was a relatively safe city in comparison to other cities they have lived in.

Four

UW Alert (a safety notification system) is highly subscribed to, but underutilized and often vague. Many students felt like these alerts did nothing to make them feel informed

Barry Shuttleworth, 19

Barry is a hopeful electrical engineering student at the University of Washington, who currently lives off campus in the Fremont neighborhood. He relies heavily on public transportation and walking when commuting so that he reduces his use of gas emissions. He spends a lot of time on campus because he is involved with three student organizations and often spends his free time working on projects.


Goals

• Save the planet by making environmentally-friendly lifestyle choices
• Positively contribute to his community
• Make ambitious decisions regarding his academic career


Frustrations & Motivations

• Classes are scheduled much later than he would like and is often left to commute home at odd hours
• Detests the greenhouse emissions that come with driving cards and avoids them at all costs
• Isn't too familiar yet with the UW campus and often gets lost

Karen Yun, 26

Karen lives in the South Lake Union neighborhood, which is a good fit for her since her yoga studio is within walking distance to her job and other nightlife activities. Rent has been steadily increasing which means she's been relying more on walking or carpooling with coworkers. She loves to stay active in CrossFit, Zumba, and occasional evening runs.


Goals

• Work hard to get a promotion and earn more money
• Live a healthy lifestyle by balancing time for work and fitness
• Support her younger siblings financially


Frustrations & Motivations

• Rising cost of rent in Sout Lake Union have been stressful
• Time is her most valuable possession and dislikes being late to work
• Due to her work schedule, she's restricted to working out in the evenings and on the weekends

Self Assurance

Real-time Information

Contact Friends

Nearby Notifications

Community Input

Safely

Mobile App

TapShield

Mobile App

Companion

Mobile App

SafeSnapp

Web App

bSafe

Web App

Husky Night Walk

Transportation

UW Night Ride

Transportation

User Actions

Touch Points

Pain Points

Opportunities

Step 1: Plan trip

User plans to leave and orients themselves on the in-app map view

User is generally aware of the current average conditions of their surroundings like day, time, season, neighborhood


User allows for the app to use current location which will be displayed on a map relative to crime

User doesn't know where they are or are unfamiliar with their surroundings (edge case), needs time familiarizing themselves with their current location


User might also not know how safe it is to be walking to their destination

User can see "at-a-glance" how safe they are based on their current location

Step 2: Enter a destination

User enters the desired destination on the map

User taps the search button and is prompted to search for a location

Users might not know the exact address of their destination and may only know it by landmarks

Give the user the flexibility to enter their destination using an exact address, search for a landmark, or intersection


View "recently visited" or " favorite" destinations

Step 3: Assess and select route

User analyzes the surrounding environment by scanning the heatmap and suggested route

User will be provided with various means of accessing recent reports and various routes


By tapping on a route, a user can view the estimated time of travel and incidents along the path


The heatmap allows the user to gauge which areas have had a higher rate of incidents, plotting them according to location, type of danger, and time

User may see the suggested route is not the safest when viewing the recent incidents

Provide alternative routes based on user-input and Seattle Police data including incident reports, scale of safety, etc.

Step 4: Route in progress

User is in en route to their destination

Suggested routes highlight the safest and fastest path - Incident markers are will ripple for nearby incident

User may not feel comfortable having their phone in their hands while walking - User may feel unsafe if they witness suspicious activity or are victims themselves of crime

Ability to easily reroute if a new incident pops up in proximity


Offer audio-directions for headphone users

Provide a quick, easy way to contact authorities drop/share a tip on the map


Provide a quick, easy way to contact authorities drop/share a tip on the map

Step 5: Arrive at destination

After arriving, user is prompted to submit any incidents they encountered along the way

User can view an overview of the route they took to their destination

Inaccessible means of telling the app you've arrived safely, the app shouldn't assume you have

Provide an option for the user to add any additional tops or details about their trip for others to be notified

Design & User Testing

We designed and sent out a survey to family & friends to understand their safety habits. We learned that our targeted user is a young adult who commutes by walking, biking, or public transportation, other users who are new to Seattle may also find value in using Safely. We concluded the study understanding that our audience are people seeking a safer & well-informed commuting route, especially during the evenings.

We created clickable prototypes to test whether our core functionality was intuitive and worked as expected. Several rounds of testing allowed us to understand how real users would interact with Safely and informed our decisions to pivot certain ways. For example, one prototype iteration included step-by-step navigation directions, while users liked it in theory, they most felt that in practice they wouldn't want to have their phone out using it for navigation. Instead, they preferred being able to view the environment "at-a-glance".

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Caution

Assault

Suspicious

Weapon

Theft

Casualty

Back

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Seattle Design Nerds

Discipline

Year

Location

Digital Design, Interaction Design

Aug 2018 - present

Seattle, WA

Website

Team

seattledesignnerds.org

Trevor Dykstra, George Zatloka, Emily Danchik, Mike Hua, Janet Le, Letao Tao, Ken Roepe, Michelle Li, Jessie Kawata

How do you make Seattle a little more awesome?

The Seattle Design Nerds are a group of designers who come together each week to create exciting things that are experienced in unexpected ways and locations. We make interactive installments using large inflatables, light projections, umbrellas, touchpads, and many other materials. Come check us out this year at Bumbershoot, Seattle Design Festival Block Party, Burien Arts A Glow, and Borealis!

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Rainbrella

We created an illuminated art installation for the 2018 Redmond Lights Festival. The clouds we created were made from recycled milk cartons and polyester furniture stuffing. Each internally lit with color changing LEDs and was installed below a large reflective umbrella. To set the mood, we featured a rain-centric playlist as a tribute to the rainy months we Pacific Northwesterners secretly love.

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Sticker City

We asked participants at the Pacific Science Center to work together to create an evolving city using stickers that have trees, roads, buildings, farms, and more.

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Touché

Touché was revealed at Olympic Sculpture Park for the 2018 Seattle Art Museum Lights. We combined an inflatable with internal light projections and a CNC'd music box that contained a touchpad MIDI controller to make music and manipulate the projections.

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Wemograph

For the 2018 Seattle Design Festival Block Party, we created a collaborative drawing installation that’s part MadLibs and part Etch-a-Sketch. The WeMeograph is a 4-person drawing machine where each player spins a dial to assemble what everyone draws as a team. The dials represent animals, clothing, actions, and locations for example, "Draw a sheep wearing a cape while dancing on the moon".

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Video by Trevor Dyskaka

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Photo by Trevor Dyskaka

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Photos by Adrian Pacheco, Trevor Dyskaka

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